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Thursday, 8 June 2017

AXA: What a Fabulous Thinking Behind The Name

AXA is one of the largest insurance provider in the world. In 1982 when company acquired Drouot Group, CEO of company was searching for new name.

In case of name AXA, it has totally different logic behind the name. AXA is not an acronym, not inspired from founder's name, not based on location etc... AXA name was chosen because CEO needs a name which is very easy to pronounce,write and remember in any language.  

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